New Year Marketing Resolutions!!!!
Good morning and welcome to the New Year!!!!
I would like to start by wishing you all the best for this year.
Since we are still in a festive mood and everybody is talking about the New Year’s resolutions, I wondered and asked myself what could be the new marketing resolutions a person should wish for for his/her business.
People always talk about their personal resolutions, but what about their business resolutions? What should their new marketing goals be for this New Year?
Take a second and think about what you have fulfilled in the previous year:
- Are you satisfied with your accomplishments?
- Did you reach your marketing goals?
What triggered this subject was my friend Maria, who has a small neighborhood retail clothing shop, and who is suffering from the difficult economic situation the country is going through. She said that people always talk about their personal resolutions, like staying more with the family, being more fit and losing weight…. But they forget their marketing plan for the year! Hence, her question was: “How can I improve my business in order to reach my marketing goals properly?”
Well.. Here are the advises I gave Maria, so allow me to share them with you:
1- Be more engaged in your work:
Similar to the resolution of being physically fit, be more fit while working!!! Be more dynamic in your tasks. For example: be more active on social media by posting content such as:
- Raising people’s engagements.
- Putting videos and pictures.
- Asking questions.
- Doing interesting short contests.
- Choosing the right time… And knowing how to use hashtags properly. Nadine wrote about this topic in her article Lesson #1 in Social Media: Hashtags Tips, on September 18th 2018, so check it out.
2- Save Money:
With the difficult economic situation that we are facing, it would be reasonable to decrease your expenses and save money for the future. This could be done by using less traditional marketing tools, like advertising on TVs and Radios, or putting billboards that cost a lot of money. Likewise, use the new marketing tools on social media that are becoming nowadays more efficient and less costly.
3- Try something new:
Dare!!! Take a risk!! Be creative! Are you already on Facebook, Instagram, and Twitter? If you don’t already have an account on these social media platforms, then open one!!! Remember, if you don’t evolve and change, then you will go backwards!!! With all the competition, the globalization, and the rapid changes in technology that we are facing, you need to make sure that you are up-to-date.
4- Strengthen your relationship with your customers:
Engage and interact more with them, and let them feel that they are important. Treat them more as partners than as customers so they will become more involved and more loyal to you. Write and send them e-newsletters about the business. Involve them in your work by asking them to give you new ideas….
5- Better time management:
Are you able to manage your time properly? Do you feel that you are wasting your time? Do you schedule too many meetings at work that take too long? Are you lost in your paper work and filing? Do you spend too much time answering mails? Do you spend too much time on your phone? Set your goals, prioritize and focus on the task at hand. It is not easy to shut everything out but do it. Know yourself well; it is a way of gaining self-confidence and be self-motivated to take actions.
6- Re-access your customers:
What good will all of these resolutions be if you don’t know or are not sure about who your customers are and what they are looking for! This is the best time to reexamine all of this. Research to better understand your audience. You need to understand them as much as you can, so you would be able to satisfy their needs and wants. You can start by blogging for example. Nadine wrote about this as well in her article Blogging! Press update please… on October 15th 2018.. We all learn something new everyday..
That’s it for now!!
Hope you enjoyed your read. Please do not hesitate to ask me any questions!!